Hello!
I´m a Communications professional with 20 years of industry experience.
I built and led the Portugal office of a PR agency for 11 years.
Along the way, I've partnered with a wide range of clients, from ambitious scale-ups to global corporations, always bringing the same level of dedication and strategic thinking to the table.
My work is driven by purpose. I seek out people and organisations that want to make a real difference — for People and for the Planet — and I help them dream, build and deliver communications campaigns that actually mean something.
If you're working on something that matters, let's talk.
— Catarina
Services
Media relations
Based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client's relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
Content writing
Content production such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client's website and to fulfill certain marketing objectives.
Media training
Aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
Market research
Often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client's target audience.
Event Management
An opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client's visibility in media.
Reputation management
Shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client's mentions, mainly online, and reacting to them.